The author of the book “Hooked: How to Build Habit-Forming Products” , Nir Eyal , questions his own book whether it was a good idea and what if the manufacturing of addictive technology has adverse effects on us.
Nir Eyal is a professor at Stanford Graduate School of Business and Design School ,since 2003 he has sold two huge technology companies and now he gives a helping hand to teams for building up more engaging technological products. Later he wrote a book about these engaging technologies.
The book was 2014’s best seller of industrial product design , it was about how certain companies make products that are hard to put down and becomes a vital part of our daily routine . Eyal wrote this book after years of his experience and research in the industry and shares his perceptive of manufacturing addictive technology.
Eyal recently wrote in a blog post that some tech companies should look up the impact of their product designs on people , He said that product managers take account of physiological techniques along with manufacturing technologies. He added that the founding president of Facebook , Sean Parker also acknowledged that the company’s motives comprises ” ‘exploiting a vulnerability in human psychology, ” which sounds ominous indeed.
Nir Eyal wrote in his blog post
The tech industry needs a new ethical bar. Google’s motto, “Don’t be evil,” is too vague. The Golden Rule, “Do unto others as you would have them do unto you,” leaves too much room for rationalization.
I’d argue that what we ought to be saying is, “Don’t do unto others what they would not want done to them.” But how can we know what users do and don’t want?
I humbly propose the “regret test.”
…If users would regret taking the action, the technique fails the regret test and shouldn’t be built into the product, because it manipulated people into doing something they didn’t want to do. Getting people to do something they didn’t want to do is no longer persuasion — it’s coercion.
So how do we tell if people regret using a product? Simple! We ask them.”
It sounds absurd as his post came just when Facebook had to change its software after criticism that some of its addictive services may be more harmful for its users than some may think.
As the Facebook company was making changes to its content recommendation software , Mark Zukerberg Facebook’s CEO stated on monday that “Our next update on our 2018 focus to make sure Facebook isn’t just fun but also good for your well-being and for society,”
Zukerberg in his own blog spot said that they were intended to boost the local news recommended content for users to see. . He announced the changes in the software earlier this month he added that he feel obliged to make sure that the services they provide are not just fun to use but are more productive and good for people’s well being
After the announcement from Mark came , Later on Nir Eyal posted his perceptive on the adverse effects of addictive technology on us or by extension on our society which declined the Facebook’s shares to more than 4%.